{"id":1773,"date":"2024-09-19T21:38:54","date_gmt":"2024-09-19T19:38:54","guid":{"rendered":"https:\/\/origenweb.design\/?p=1773"},"modified":"2024-10-20T20:16:53","modified_gmt":"2024-10-20T18:16:53","slug":"psicologia-del-color-vendes","status":"publish","type":"post","link":"https:\/\/origenweb.design\/ca\/diseno\/psicologia-del-color-ventas\/","title":{"rendered":"Com incrementar les vendes: la psicologia del color"},"content":{"rendered":"<p>Quan visitem una p\u00e0gina web o simplement observem un anunci publicitari, el primer que processa el nostre cervell \u00e9s el color. S\u00ed, de manera inconscient, anem captant un flux constant de colors que influeixen en les nostres emocions i poden afectar com ens comportem. Aquest impacte \u00e9s el que estudia la <strong>psicologia del color<\/strong>.\u00a0<\/p>\n\n\n\n<p><strong>El color \u00e9s una eina de comunicaci\u00f3 silent, per\u00f2 molt poderosa<\/strong>. Una eina que podem i hem d&#039;utilitzar per influir en la manera com el consumidor percep la nostra marca i el producte\/servei que comercialitzem.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Per aix\u00f2, a <strong><a href=\"https:\/\/origenweb.design\/ca\/\" data-type=\"page\" data-id=\"15\">ORIGEN<\/a> <\/strong>t&#039;ajudem a triar estrat\u00e8gicament el color correcte per atraure la teva audi\u00e8ncia. Acompanyeu-nos avui a explorar els significats que s&#039;amaguen darrere dels colors. T&#039;oferim tips interessants que t&#039;ajudaran a triar els colors adequats per impulsar les vendes. Comencem!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#1e1e1e;color:#1e1e1e\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Seleccioneu el color correcte per a les vendes!<\/h2>\n\n\n\n<p>La dita diu \u201c<strong><em>per a gustos, els colors<\/em><\/strong>\u201d. Per\u00f2 com obtenir tants colors? Cal que coneguis com combinar, almenys, tres de les propietats del color: <strong>el to, la lluminositat i la saturaci\u00f3.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"602\" height=\"472\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Tono-valor-saturacion.png\" alt=\"To, valor, saturaci\u00f3\" class=\"wp-image-1881\" style=\"width:415px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Tono-valor-saturacion.png 602w, https:\/\/origenweb.design\/wp-content\/uploads\/Tono-valor-saturacion-300x235.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Tono-valor-saturacion-15x12.png 15w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">To, Lluminositat i Saturaci\u00f3: les tres propietats del color<\/figcaption><\/figure>\n\n\n\n<p>Per exemple, <strong>una cosa tan simple com canviar la saturaci\u00f3 <\/strong>pot fer que s&#039;evoqui una emoci\u00f3 completament diferent. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"452\" height=\"126\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.07.25.png\" alt=\"Psicologia del color\" class=\"wp-image-1871\" style=\"width:336px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.07.25.png 452w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.07.25-300x84.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.07.25-18x5.png 18w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><figcaption class=\"wp-element-caption\">Canviar una de les tres propietats del color fa que canvi\u00ef completament la seva percepci\u00f3<\/figcaption><\/figure>\n\n\n\n<p>Per descomptat, les difer\u00e8ncies culturals i les prefer\u00e8ncies personals poden intensificar o relaxar aquests efectes, per\u00f2 els colors tamb\u00e9 tenen un significat universal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El <span style=\"text-decoration: underline;\">TO<\/span> del color i el seu significat (HUE)<\/h3>\n\n\n\n<p>El mat\u00eds o to \u00e9s el que denota el color. Per exemple, \u201cverd\u201d, \u201cblau\u201d i \u201cvermell\u201d s\u00f3n tons. Cada to pur transmet un missatge important.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El verd, el blau i el morat<\/strong> serveixen per transmetre <strong>serenitat i positivitat<\/strong>. S\u00f3n \u00fatils en<strong> el disseny web<\/strong> per crear una sensaci\u00f3 de tranquil\u00b7litat.<\/li>\n\n\n\n<li><strong>El marr\u00f3<\/strong>. Est\u00e0 associat amb la natura i amb la <strong>calidesa<\/strong>. Per exemple, sol utilitzar-se en productes que continguin xocolata o caf\u00e8 o en els que es vulgui ressaltar <strong>atractiu<\/strong> <strong>org\u00e0nic<\/strong>.<\/li>\n\n\n\n<li><strong>El vermell <\/strong>est\u00e0 associat a la <strong>passi\u00f3<\/strong>, al <strong>amor<\/strong> ia la <strong>guerra<\/strong>. \u00c9s un color que capta poderosament latenci\u00f3 del client. A m\u00e9s, el vermell pot crear una sensaci\u00f3 durg\u00e8ncia i fa que el producte sigui m\u00e9s atractiu.<\/li>\n\n\n\n<li><strong>El f\u00facsia i el taronja<\/strong> s\u00f3n tons cridaners, <strong>vibrants<\/strong> i <strong>estimulants<\/strong>. Transmeten bellesa.<\/li>\n\n\n\n<li><strong>El groc<\/strong> \u00e9s un color que estimula i atrau el consumidor <strong>jove<\/strong>. A m\u00e9s, ajuda a prendre decisions r\u00e0pides en el proc\u00e9s de compra.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"437\" height=\"606\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color.png\" alt=\"Psicologia del color\" class=\"wp-image-1874\" style=\"width:475px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color.png 437w, https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color-216x300.png 216w, https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color-9x12.png 9w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><figcaption class=\"wp-element-caption\">Cada color t\u00e9 un significat diferent<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Tamb\u00e9 has de tenir en compte que depenent de cada pa\u00eds o cultura, el color pot tenir diferents connotacions o significats<\/h4>\n\n\n\n<p>Per exemple, a molts pa\u00efsos el <strong>vermell<\/strong> s&#039;associa al <strong>foc<\/strong>, <strong>viol\u00e8ncia<\/strong>, <strong>guerra<\/strong>, <strong>amor<\/strong> i <strong>passi\u00f3<\/strong>. Per\u00f2 tamb\u00e9 es pot associar al perill oa una cosa important. A <strong>Xina<\/strong> s&#039;associa a la <strong>felicitat i prosperitat<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La <span style=\"text-decoration: underline;\">LLUMINOSITAT<\/span> del color i el seu significat (BRIGHTNESS)<\/h3>\n\n\n\n<p>El <strong>valor<\/strong> descriu<strong> la brillantor<\/strong> dels colors. Aquesta propietat et permet prendre un to pur i crear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tons m\u00e9s brillants<\/strong> (propa&#039;ns al <strong>blanc<\/strong>). S\u00f3n <strong>refrescants<\/strong> i <strong>n\u00edtids<\/strong>. Evoquen alegria i conviden l&#039;acci\u00f3. Utilitzeu-los per transmetre al client que l&#039;opci\u00f3 que us presenteu \u00e9s convenient i m\u00e9s <strong>econ\u00f2mica<\/strong>.<\/li>\n\n\n\n<li><strong>Tons m\u00e9s foscos<\/strong> (propa&#039;ns al <strong>negre<\/strong>). S\u00f3n m\u00e9s <strong>pesats<\/strong>. A les vendes transmeten la impressi\u00f3 que els productes s\u00f3n <strong>duradors<\/strong>, <strong>exclusius<\/strong> i amb <strong>major<\/strong> <strong>valor<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"780\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.25.29.png\" alt=\"\" class=\"wp-image-1893\" style=\"width:522px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.25.29.png 948w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.25.29-300x247.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.25.29-768x632.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.25.29-15x12.png 15w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><figcaption class=\"wp-element-caption\">El color fosc s&#039;associa amb m\u00e9s qualitat, i objectes de m\u00e9s luxe<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"426\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.31.06.png\" alt=\"\" class=\"wp-image-1894\" style=\"width:458px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.31.06.png 754w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.31.06-300x169.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.31.06-18x10.png 18w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><figcaption class=\"wp-element-caption\">Tons m\u00e9s foscos fan sensaci\u00f3 de ser m\u00e9s pesats<\/figcaption><\/figure>\n\n\n\n<p>Per tant, depenent de les caracter\u00edstiques que vulguis que reflecteixi el teu producte, haur\u00e0s de fer servir colors m\u00e9s o menys brillants.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"914\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color-blanco-o-negro.png\" alt=\"\" class=\"wp-image-1878\" style=\"width:509px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color-blanco-o-negro.png 950w, https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color-blanco-o-negro-300x289.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color-blanco-o-negro-768x739.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Psicologia-del-color-blanco-o-negro-12x12.png 12w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">M\u00e9s o menys brillantor canvia completament la percepci\u00f3 d&#039;un producte o servei<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.43.19-1024x444.png\" alt=\"\" class=\"wp-image-1905\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.43.19-1024x444.png 1024w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.43.19-300x130.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.43.19-768x333.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.43.19-18x8.png 18w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.43.19.png 1126w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Interf\u00edcies clares.<\/strong> Faciliten la capacitat d&#039;actuar (per exemple, registrar-se, comprar).<br><br><strong>Interf\u00edcies fosques.<\/strong> Retenen els visitants. Com que les accions semblen m\u00e9s dif\u00edcils, les accions de sortida (per exemple, abandonar) tamb\u00e9 se senten complicades. Els colors foscos els fan sentir m\u00e9s pesats.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">La <span style=\"text-decoration: underline;\">saturaci\u00f3<\/span> del color i el seu significat (SATURATION)<\/h3>\n\n\n\n<p>La saturaci\u00f3 es pot descriure com <strong>la vivesa del to<\/strong>. Aix\u00ed que, depenent del grau de saturaci\u00f3 pots aconseguir colors m\u00e9s intensos\/forts o m\u00e9s p\u00e0l\u00b7lids\/d\u00e8bils.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amb una baixa saturaci\u00f3 <\/strong>el color comen\u00e7a a tornar-se m\u00e9s blanc\/gris. Aix\u00ed es crea una impressi\u00f3 de gran <strong>tranquil\u00b7litat<\/strong>, <strong>dist\u00e0ncia<\/strong> i <strong>luxe<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amb una alta saturaci\u00f3 <\/strong>obtens tons intensos, els colors en el seu estat m\u00e9s pur. D&#039;aquesta manera pots transmetre la sensaci\u00f3 de <strong>proximitat<\/strong> o <strong>m\u00e9s gran<\/strong>. Per exemple, si esteu promocionant un producte, escolliu un color saturat per publicar les dates l\u00edmits, aix\u00ed semblaran m\u00e9s properes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Si la mida del producte \u00e9s important per a la decisi\u00f3 de compra<\/strong>, <strong>utilitza la saturaci\u00f3<\/strong> del color per <strong>canviar la percepci\u00f3 de la dimensi\u00f3 del producte<\/strong> que ofereixes. Els objectes amb un color d&#039;alta saturaci\u00f3 seran percebuts com a m\u00e9s grans pels consumidors.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"234\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.30.08.png\" alt=\"\" class=\"wp-image-1898\" style=\"width:403px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.30.08.png 714w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.30.08-300x98.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.30.08-18x6.png 18w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"304\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.59.png\" alt=\"\" class=\"wp-image-1899\" style=\"width:346px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.59.png 602w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.59-300x151.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.59-18x9.png 18w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">Colors amb m\u00e9s saturaci\u00f3 sembla que estan m\u00e9s a prop i es veuen millor<\/figcaption><\/figure>\n\n\n\n<p><strong>Per exemple<\/strong>, en una imatge, abaixa la saturaci\u00f3 del color d&#039;una maleta de m\u00e0 per fer veure que \u00e9s prou petita.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"416\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.47-1.png\" alt=\"\" class=\"wp-image-1902\" style=\"width:404px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.47-1.png 670w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.47-1-300x186.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.29.47-1-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><figcaption class=\"wp-element-caption\">Colors amb m\u00e9s saturaci\u00f3 donen sensaci\u00f3 de ser m\u00e9s grans<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"396\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.45.10.png\" alt=\"\" class=\"wp-image-1910\" style=\"width:570px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.45.10.png 772w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.45.10-300x154.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.45.10-768x394.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.45.10-18x9.png 18w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><figcaption class=\"wp-element-caption\">Les imatges en blanc i negre fan sensaci\u00f3 de m\u00e9s luxe<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#1e1e1e;color:#1e1e1e\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Com triar la millor combinaci\u00f3 de colors?<\/h2>\n\n\n\n<p>Per facilitar la combinaci\u00f3 de colors, \u00e9s \u00fatil con\u00e8ixer alguns dels esquemes de color tradicionals:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colors Monocrom\u00e0tics<\/strong><\/h3>\n\n\n\n<p>El <strong>esquema monocrom\u00e0tic<\/strong> \u00e9s el m\u00e9s simple i est\u00e0 format per diverses variacions d&#039;un sol to. Per exemple, podeu combinar diferents tons de verd. Aquest esquema transmet coher\u00e8ncia en el disseny i \u00e9s \u00fatil per diferenciar les diverses l\u00ednies de productes que promocionis.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"738\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.48.50.png\" alt=\"Colors monocrom\u00e0tics\" class=\"wp-image-1917\" style=\"width:400px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.48.50.png 974w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.48.50-300x227.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.48.50-768x582.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.48.50-16x12.png 16w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><figcaption class=\"wp-element-caption\">Colors monocrom\u00e0tics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colors An\u00e0legs<\/strong><\/h3>\n\n\n\n<p>El <strong>esquema an\u00e0leg<\/strong> es crea utilitzant tres colors consecutius en el cercle crom\u00e0tic, cosa que garanteix una combinaci\u00f3 harmoniosa. Aquest esquema transmet confian\u00e7a i experi\u00e8ncia, i \u00e9s molt utilitzat en el disseny danuncis, banners, logos i p\u00e0gines web. Un exemple seria el verd blav\u00f3s, verd i groc verd\u00f3s.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"744\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.53.png\" alt=\"Colors an\u00e0legs\" class=\"wp-image-1922\" style=\"width:478px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.53.png 904w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.53-300x247.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.53-768x632.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.53-15x12.png 15w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><figcaption class=\"wp-element-caption\">Colors an\u00e0legs<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colors Complementaris<\/strong><\/h3>\n\n\n\n<p>El <strong>esquema complementari<\/strong> es forma en combinar dos colors oposats al cercle crom\u00e0tic. Aquesta combinaci\u00f3 augmenta el contrast i capta latenci\u00f3 de manera efectiva. \u00c9s ideal per destacar elements clau, com ara botons de trucada a l&#039;acci\u00f3 o elements d&#039;un men\u00fa.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"740\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.59.png\" alt=\"Colors complementaris\" class=\"wp-image-1921\" style=\"width:477px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.59.png 922w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.59-300x241.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.59-768x616.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.50.59-15x12.png 15w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><figcaption class=\"wp-element-caption\">Colors complementaris<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colors Complementaris Dividits (Split-Complementary Colors)<\/strong><\/h3>\n\n\n\n<p>El <strong>esquema complementari dividit<\/strong> \u00e9s una variant de lesquema complementari. Se selecciona un color base i, en comptes d&#039;escollir el color oposat al cercle crom\u00e0tic, es trien els dos colors adjacents a aquest. Aquest esquema ofereix un contrast visual alt sense ser tan intens com l&#039;esquema complementari tradicional. \u00c9s \u00fatil per crear dissenys atractius per\u00f2 equilibrats.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"736\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.14.png\" alt=\"Colors Complementaris Dividits\" class=\"wp-image-1920\" style=\"width:405px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.14.png 890w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.14-300x248.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.14-768x635.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.14-15x12.png 15w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><figcaption class=\"wp-element-caption\">Colors Complementaris Dividits<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colors Tri\u00e0dics<\/strong><\/h3>\n\n\n\n<p>El <strong>esquema tri\u00e0dic<\/strong> es crea seleccionant tres colors que estan espaiats uniformement al cercle crom\u00e0tic. Aquesta combinaci\u00f3 proporciona un contrast vibrant i un equilibri visual, ideal per a dissenys cridaners i din\u00e0mics. Un exemple desquema tri\u00e0dic seria utilitzar vermell, blau i groc en un disseny.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"786\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.22.png\" alt=\"Colors Tri\u00e0dics\" class=\"wp-image-1919\" style=\"width:446px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.22.png 918w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.22-300x257.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.22-768x658.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.22-14x12.png 14w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><figcaption class=\"wp-element-caption\">Colors Tri\u00e0dics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colors Tetr\u00e0dics (Tetradic Colors)<\/strong><\/h3>\n\n\n\n<p>El <strong>esquema tetr\u00e0dic<\/strong> utilitza dos parells de colors complementaris, formant un rectangle dins del cercle crom\u00e0tic. Aquest esquema permet una gran versatilitat i varietat, per\u00f2 requereix equilibri per no sobrecarregar el disseny. \u00c9s ideal per a projectes on es vol fer servir una \u00e0mplia gamma de colors, com en branding o en llocs web din\u00e0mics.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"858\" src=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.59.png\" alt=\"Colors Tetr\u00e0dics\" class=\"wp-image-1918\" style=\"width:455px;height:auto\" title=\"\" srcset=\"https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.59.png 890w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.59-300x289.png 300w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.59-768x740.png 768w, https:\/\/origenweb.design\/wp-content\/uploads\/Captura-de-pantalla-2024-09-30-a-las-18.51.59-12x12.png 12w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><figcaption class=\"wp-element-caption\">Colors Tetr\u00e0dics<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#1e1e1e;color:#1e1e1e\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tipus per triar el color al teu negoci<\/h2>\n\n\n\n<p>Com sempre, des de <strong><a href=\"https:\/\/origenweb.design\/ca\/\" data-type=\"page\" data-id=\"15\">ORIGEN<\/a> <\/strong>t&#039;entreguem alguns consells extra. <\/p>\n\n\n\n<p>Escollir el color adequat per a un negoci \u00e9s una decisi\u00f3 estrat\u00e8gica que pot influir en la percepci\u00f3 de la marca, atreure el p\u00fablic adequat i fomentar una connexi\u00f3 emocional amb els clients. Aqu\u00ed et deixo alguns tipus per seleccionar el color ideal per al teu negoci:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Defineix la personalitat de la teva marca<\/strong><\/h3>\n\n\n\n<p>El color ha de reflectir els valors i la personalitat de la marca. Pensa com vols que se sentin els teus clients quan interactuen amb el teu negoci: confiats, relaxats, emocionats, creatius, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blau<\/strong>: Transmet confian\u00e7a i professionalitat (ideal per a empreses de tecnologia o serveis financers).<\/li>\n\n\n\n<li><strong>Vermell<\/strong>: Evoca energia, passi\u00f3 i acci\u00f3 (com\u00fa al sector d&#039;aliments i esports).<\/li>\n\n\n\n<li><strong>Verd<\/strong>: Associat amb la naturalesa, salut i benestar (perfecte per a negocis de sostenibilitat o cura personal).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Coneix la teva audi\u00e8ncia<\/strong><\/h3>\n\n\n\n<p>Investiga el teu p\u00fablic objectiu: edat, g\u00e8nere, prefer\u00e8ncies culturals i com diferents colors poden influir en les decisions de compra.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Joves<\/strong>: Colors vius i atrevits.<\/li>\n\n\n\n<li><strong>Majors<\/strong>: Colors m\u00e9s sobris i suaus.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Pensa en la psicologia del color<\/strong><\/h3>\n\n\n\n<p>Cada color t\u00e9 una c\u00e0rrega emocional i psicol\u00f2gica que impacta com els clients perceben el teu negoci. Per exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Negre<\/strong>: Eleg\u00e0ncia i sofisticaci\u00f3.<\/li>\n\n\n\n<li><strong>Groc<\/strong>: Optimisme i alegria, encara que tamb\u00e9 pot generar alerta si es fa servir en exc\u00e9s.<\/li>\n\n\n\n<li><strong>Taronja<\/strong>: Innovaci\u00f3 i creativitat, ideal per a startups o negocis disruptius.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Considera el context cultural<\/strong><\/h3>\n\n\n\n<p>Els colors poden tenir significats diferents segons la cultura. Per exemple, en alguns pa\u00efsos asi\u00e0tics el blanc s&#039;associa amb el dol, mentre que a Occident representa puresa. \u00c9s important adaptar els colors a la regi\u00f3 on operes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>No sobrecarreguis la teva paleta de colors<\/strong><\/h3>\n\n\n\n<p>Mantingues una paleta simple i coherent, idealment entre 2 a 4 colors que es complementin entre si. Massa colors poden generar confusi\u00f3 i semblar poc professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Investiga la teva compet\u00e8ncia<\/strong><\/h3>\n\n\n\n<p>Observa els colors que utilitza la teva compet\u00e8ncia i intenta diferenciar-los per destacar. No obstant aix\u00f2, assegura&#039;t que els colors escollits segueixin sent apropiats per al teu sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Prova i ajusta<\/strong><\/h3>\n\n\n\n<p>Realitza proves amb diferents combinacions de colors al teu logotip, lloc web, i material de m\u00e0rqueting per observar com respon la teva audi\u00e8ncia. Les primeres impressions poden ser reveladores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Coher\u00e8ncia a tots els canals<\/strong><\/h3>\n\n\n\n<p>Quan tri\u00efs la teva paleta de colors, aplica-la de manera consistent en tots els teus canals de comunicaci\u00f3: lloc web, xarxes socials, papereria, anuncis, etc. La coher\u00e8ncia refor\u00e7a el reconeixement de la marca.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#1e1e1e;color:#1e1e1e\"\/>\n\n\n\n<p>Aquests consells us ajudaran a seleccionar colors que no nom\u00e9s siguin visualment atractius, sin\u00f3 que tamb\u00e9 connectin amb el teu p\u00fablic i transmetin l&#039;ess\u00e8ncia del teu negoci. T&#039;agradaria que t&#039;ajudem a triar una paleta per al teu projecte actual?<\/p>\n\n\n\n<p><a href=\"https:\/\/origenweb.design\/ca\/\" data-type=\"page\" data-id=\"15\"><strong>Contacta&#039;ns<\/strong><\/a>. A <strong>ORIGEN <\/strong>ens especialitzem en el desenvolupament de projectes web personalitzats, a mida dels nostres clients.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando visitamos una p\u00e1gina web o simplemente observamos un anuncio publicitario lo primero que procesa nuestro cerebro es el color. S\u00ed, de manera inconsciente, vamos captando un constante flujo de colores que influyen en nuestras emociones y pueden afectar c\u00f3mo nos comportamos. Este impacto es lo que estudia la psicolog\u00eda del color.\u00a0 El color resulta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,24,12],"tags":[],"class_list":["post-1773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-branding","category-marketing-y-ventas"],"_links":{"self":[{"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/posts\/1773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":32,"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"predecessor-version":[{"id":1946,"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/posts\/1773\/revisions\/1946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/media\/1943"}],"wp:attachment":[{"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/origenweb.design\/ca\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}